“If you build it, he will come.”

That famous line from the Hollywood film Field of Dreams summarises the digital strategy for the new Cambridge Corn Exchange website: to design and build a clear and effective website that appeals to both the general public and to the seasoned theatre-goer. 

The new website is sponsored by the City Council and forms an integral part of our contract to design and build new Internet sites and a new corporate Intranet site for the Council. All sites are built within the Drupal development framework and like all the sites the Corn Exchange website includes a fully integrated CMS allowing theatre staff to update the website easily and quickly. [more]

Of particular importance to the administrators was the ability to quickly and efficiently publicise content about new confirmed acts, new dates and additional performances and to publish that content simultaneously across a number of web channels including the website and various social media networks 

This integrated approach to content management ensures that unique features of the website such as the calendar, the ‘Just confirmed’ and ‘Latest News’ section, the ‘What’s On’ page and each show’s unique landing page are easy to maintain and are easy to access and navigate by the visitor to the website.

Alongside the Council’s corporate website the Corn Exchange’s new website is hosted on our servers as part of an expanding hub of Council websites designed, built and customised within the Drupal development framework. Both the Council’s web team and our own development team can directly access the CMS that supports the websites in the hub allowing us to provide a high quality, responsive and efficient maintenance and support service.

In addition the terms of our Software as a Service model also gives the Council direct and inclusive access to any updates and improvements we make to the Drupal development hub, ensuring that the Council’s in-house web team is keeping pace with how to implement great new user experiences coming out of the Drupal development community.